GoldFinch Case Study: Windham Fabrics Modernizes Operations with GoldFinch ERP on Salesforce
How a 70-Year Textile Leader Transformed Efficiency, Visibility, and Control
About Windham Fabrics
For more than seven decades, Windham Fabrics, the trade name of Baum Textile Mills, has been a trusted name in the quilting and craft textile world. From its New Jersey headquarters, the family-run company designs, imports, and distributes premium fabrics to independent quilt shops across the globe.
Windham’s collections are known for their artistry, quality, and timeless appeal. Behind each collection is a dedicated team of designers, production experts, and customer service professionals—working in unison to ensure each bolt of fabric meets the highest standards.
But as the company expanded its operations, it became clear that legacy systems could no longer keep pace with Windham’s creativity or complexity. They needed modern technology to match their modern business.
The Challenge: Growing Beyond Legacy Systems
Windham’s long-established operations were supported by an on-premise ERP system that, over time, became a daily bottleneck. Data was difficult to access, reports took hours to compile, and visibility across departments was limited.
“Our old system made everything harder,” said President Mickey Krueger.
“Finance, production, inventory, reporting—every process took more effort than it should have. Even simple reporting took hours.”
As new team members joined from more modern organizations, it became clear: the company needed an ERP that could support its growth, not slow it down.
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The Vision: Building for Precision and Partnership
Rather than pursuing a quick fix, Windham approached modernization strategically. The leadership team wanted a platform that could scale with them, unify their data, and empower every department with real-time visibility.
“GoldFinch stood out because they understood our business,” said Mickey.
“They listened, asked the right questions, and learned our processes before proposing a solution. They weren’t just selling software—they were solving problems.”
That level of understanding and care set the tone for what would become a transformative partnership.
The Solution: ERP and Accounting Built on Salesforce
GoldFinch implemented its Salesforce-native ERP & Accounting platform, giving Windham a single system to manage inventory, orders, production, and financials—all with real-time visibility and precision.
For the textile industry, one of the biggest operational challenges is managing multiple units of measure—fabric purchased, tracked, and sold by the roll, the bolt, or the yard. GoldFinch engineered a seamless, automated solution that aligned with Windham’s real-world workflows.
“Every textile company struggles with unit of measure,” Mickey explained.
“GoldFinch solved it elegantly—better than anyone else we spoke with.”
With the system built on Salesforce, Windham also gained scalability and cloud reliability—allowing teams across departments to access accurate data anywhere, anytime.
Implementation: Smooth, Structured, and Successful
GoldFinch guided Windham through its Crawl–Walk–Run implementation framework—a structured, collaborative process that ensured precision without disruption.
“They left no stone unturned,” said Mickey. “They built carefully, tested thoroughly, and made sure everything worked before go-live. It was seamless.”
Go-live came and went without disruption. The project was carefully executed, with both teams working hand-in-hand to migrate data, validate processes, and build confidence.
And the partnership didn’t end there. The same GoldFinch team that led implementation continues to support Windham today—building continuity, trust, and a shared commitment to excellence.
“That continuity has been a game changer,” added Operations Lead Nicah Ballantine.
“When we need refinements or new features, we’re working with the same people who know our business inside and out.”
Results: From Hours to Minutes
Since implementing GoldFinch ERP on Salesforce, Windham has seen measurable improvements across operations, finance, and customer service.
| Before GoldFinch | After GoldFinch ERP |
| Manual, on-premise system | Modern, cloud-based ERP on Salesforce |
| Hours to compile data | Reports in minutes with real-time accuracy |
| Limited visibility | Unified financials, inventory, and operations |
| Complex UoM tracking | Automated conversion and costing |
| Manual tariff adjustments | Flexible, built-in tariff management |
| Separate departmental systems | Seamless, company-wide alignment |
“I used to spend hours every night pulling data,” Mickey shared.
“Now it takes minutes—and it’s accurate. That’s changed how we run the business.”
The improvement was felt across the organization—from operations to customer service.
“GoldFinch allows us to provide accurate, up-to-date information to customers and sales reps faster than ever before,” said Nicah. “Reporting is cleaner, communication is clearer, and the entire process is simpler.”
Innovation That Scales
When import tariffs began shifting unpredictably, Windham worked with GoldFinch to design a dynamic tariff management system—a capability few competitors had.
“We explained how we wanted to handle tariffs,” Mickey recalled. “GoldFinch built an elegant solution that gave us flexibility to adapt as things changed. It was exactly what we needed.”
That innovation has since become a showcase for how industry-specific challenges can be solved inside a single, Salesforce-native system.
A Partnership That Endures
Three years after go-live, Windham continues to refine and evolve its GoldFinch system—not out of necessity, but through continuous improvement.
“They’re professional, responsive, and mindful of our time and budget,” Mickey said.
“They didn’t just implement software—they gave us a platform we can grow with.”
“It’s the whole package,” he added.
“GoldFinch made sure our technology reflects who we are—a precise, creative, forward-thinking company.”
About Windham Fabrics
Founded in 1952, Windham Fabrics (Baum Textile Mills) is a leading designer and distributor of premium quilting fabrics. With collections that blend timeless craftsmanship and contemporary design, Windham serves independent quilt shops across the world—powered by innovation, teamwork, and trust.
About GoldFinch Cloud Solutions
GoldFinch Cloud Solutions delivers ERP & Accounting built 100% on Salesforce. Designed by CPAs and trusted by manufacturers, distributors, and nonprofits, GoldFinch unites finance, inventory, and operations on one secure platform—giving growing organizations clarity, control, and confidence at every step.
