E-commerce has many moving parts. From courting a potential customer to fulfilling orders, you implement numerous solutions to make the process as smooth and efficient as possible.
It goes without saying that business is ever-evolving. When it comes to the technology you rely on, change is often accelerated. And, getting the right e-commerce tech in place can be the difference between success and failure.
FedEx and Salesforce Announce Partnership
This month, FedEx and Salesforce announced a strategic partnership that has the potential to change the business of e-commerce. And, not just for business owners but for the customers themselves.
With this partnership comes a new offering, expected to become available in Spring 2022, that integrates Salesforce Commerce Cloud and Salesforce Order Management with supply chain capabilities from FedEx and its e-commerce subsidiary ShopRunner.
For business owners, this means services they have come to rely on can now be bundled into a single platform. This translates into cost savings and time efficiencies, plus less effort to get your teams up-to-speed.
Becoming an omnichannel business has also become easier. Commerce Cloud and Order Management allow you to sell virtually anywhere your customer is shopping and fulfill orders derived from any of those channels.
This also gives businesses access to the millions of customers already enjoying the ShopRunner service.
Pairing the aforementioned benefits from Salesforce with logistics guru FedEx, customers can now expect real-time order visibility and two-day shipping.
These perks allow you to better compete with retail strongholds by the likes of Amazon.
BUT, can your business handle end-to-end e-commerce? More specifically; Is your technology infrastructure ready to take advantage of this new opportunity?
Are You Ready for This?
With this announcement and expected Spring 2022 release, now is the time to assess where you are and begin to implement the right tools for success.
If you’re not already using Salesforce CRM, it’s time to sign up. Your sales and marketing teams should be using this tool to track customers from the prospect phase through closed deals and more. This will be the necessary foundation to build upon.
Next, you will want to get your operations and warehouse teams connected to this platform using GoldFinch ERP. Pulling together the data from the sales and marketing departments with the needs of operations will prevent double data entry and the potential for mistakes and lost opportunities.
Finally, let’s not forget the accounting team. It’s now time for them to invoice and leveraging a product like AccountingSeed will connect them to the data of the previous teams for quick and efficient billing.
Putting the Pieces Together
Aggregating these services, all of which are built upon Salesforce, pulls the numerous areas of your business onto a single platform. With this, you’re now poised to take advantage of this new Salesforce/FedEx logistics partnership, saving you money and making happier customer experiences.
To learn more about bundling e-commerce with your supporting toolset, Contact Us today!
